Writing & Selling Books with Blogs

In January, during a stop of his virtual book tour, I discussed with Bernd Röthlingshöfer how book authors can use weblogs to support their work. Over the last couple of days I came across two interesting new answers to this question:

• Shel Israel and Robert Scoble are writing their book about business blogging more or less online - on the Red Couch Blog. Two weeks ago they posted the first chapter there and got lots of priceless feedback from their target group.
  
  
• Seth Godin will release his new book (Meaningful title: All Marketers are Liars) in 8 weeks. Until then he will promote it using a brand new blog with "free excerpts, provocative pieces sure to be misunderstood and even more to read for free" - the Liar's Blog (Seth ? Why that strange URL ??).

If you are a book author and if you are wondering how you could utilize weblogs, then these guys definitely show you how to do it...

Comments

[Matt Hanson]

thanks for the links.

I launched my previous book, The End of Celluloid, to coincide with a blog at http://www.endofcelluloid.com back in mid-2004, and have slowly been adding extra stuff, additional interviews, extensions etc, to give it more longevity.

Interesting that these guys you mention are being more interactive.

You could say www.endofcelluloid.com used a post-launch approach.
I'll be using a pre-launch approach on Sci-Fi Moviescapes (http://visint.tv/scifi/) on my new book to be published in a few months, much like Seth.

But also after seeing this post I'll be sure to try a more organic/in-process approach for the book I'm currently writing on next-gen music video.

BTW, if you hadn't guessed the range of the books I'm writing is intended to cover 'digital age moving image/film'.