Metaverse - Hype vs Trend

 

When Facebook became Meta the Metaverse suddenly became digital topic No. 1. But what is it exactly? What is it not? And who needs it?

These are the questions many are asking right now. But only a few have answers. Partly because new terms keep popping up: from AR/VR/XR to Crypto to NFTs - from Altspace to Bored Apes to Sandbox.

There's a lot of confusion, where we want to provide orientation - through relevant experiences and business cases.

Because besides all the hype, there are already lots of interesting use cases for driving real business value from Metaverse applications:

  • Events in virtual worlds with customers, fans or journalists.

  • Ideation workshops in VR with employees on different continents, developing a sense of co-presence that is impossible with Zoom & Teams.

  • Virtual training environments that are easy to use, secure, with unbeatable low costs.

  • Community-Building for your brand using NFTs.

Those examples make it easy to understand which opportunities the Metaverse really offers.

Understanding the Metaverse.

Based on the experiences from past VR / Metaverse projects, we can offer keynotes and workshops with a focus on various topics:

  • Metaverse Basics - Concepts, players & perspectives.

  • Metaverse Business - Economic potential today and in the future.

  • Metaverse Experiences - Guided Tour through virtual worlds.

But you won’t really understand the Metaverse phenomenon until you have experienced it yourself. For this, we organize individual field trips with an agenda like this one:

  1. On-Boarding via Teams/Zoom and Meet-Up in RemioVR.

  2. Keynote in VR: “Welcome to the Metaverse“

  3. Ideation-Workshop in Glue, Raum or Workrooms.

  4. Metaverse Fun - from Hogwarts to Burning Man.

Meta Quest 2 Headset can be provided on loan upon request.

XRLab-MCM.

Since April 2021, the XRLab at the Marketing Center of the Westfälische Wilhelms-Universität Münster makes science of the Metaverse and eXperimental Realities.

Through empirical studies, we investigated the advantages and disadvantages of SocialVR compared to remote tools such as Teams or Zoom. During the winter semester of 20/21, the first regular Metaverse seminar was taught as part of the MBA program.

If you are interested in the work of the XRLab, check out our Weblog and our Youtube Channel.

What can we do for you?

Do you have any questions about the Metaverse? Are you looking for a keynote speaker or a tour guide through virtual worlds? Or a planning a strategy workshop to work out how you can use the Metaverse in your company?

Then let us know:

Email: mail @ ognibeni.de

Phone DE: +49 40 2285 8982
Phone US: +1 415 669 481

Call: Facetime
Chat:
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