Good Viral Advertising doesn't need sneaky, convoluted ideas!
11.Mrz.2010 | 13:32
BMW,
Viral Stuff in
Viral Advertising
11.Mrz.2010 | 13:32
BMW,
Viral Stuff in
Viral Advertising
10.Mrz.2010 | 09:20 Apple's approach is particularly striking given how much energy even the least tech-y major marketers spend to get web views on, say, their Super Bowl campaigns to squeeze additional return on their multimillion-dollar investments. (...)"They have willfully abstained at a time when everyone else is hopping on this bandwagon," said Matt Cutler, VP at Visible Measures. Apple's enthusiastic user base can be reliably trusted to devour anything related to the company or CEO Steve Jobs. Apple never has to even ask. But given that enthusiastic support, Apple ads tend to underperform on the web (...)
Apple,
iPad in
Modern Marketing,
Social Media,
Viral Advertising
08.Mrz.2010 | 18:07 Youtube-Counter right now, a little over 24h after posting the clip: 163.208 views and the clip is now listed on the Viral Video Chart.
08.Mrz.2010 | 15:07 After playing around with the thought for more than a year I now finally made the jump and moved my site from Wordpress over to Squarespace. And if you can read this, the switch seems to have actually worked! So far, so good...
Squarespace is a hosting service for everyone, who might know what a CSS stylesheet is, but doesn't want to learn how to write one, just to widen the width of a sidebar. Through some Ajax magic Squarespace provides a user interface, which makes changing and updating your website as easy as using Apple's Pages. There are a lot of similar services, which promise similar things. But so far Squarespace is the only one I really like. Take a look at their guided tour. Yes, these things do work as advertised!
Only draw back: I am now sitting in a square box - literally. Gone is the flexibility of Wordpress plug ins. If Squarespace doesn’t provide something natively, chances are you don’t like the options you are left with. I already ran into a few dead ends, where this could become a real headache. But we will see how this plays out.
So now that I no longer have to worry about Wordpress updates & security issues, lets hope I finally find the time again to use this site for what it was meant to be in the first place: BLOGGING...!?
P.S.: The layout isn't final yet. Although changing stylesheets is easy in Squarespace, you still need a professional designer to build a template and I am currently on the look out for someone, who could help me with that. If you have any recommendations, please leave a comment. Thx.
Squarespace,
Wordpress in
Misc
27.Nov.2009 | 15:33 You don't charge the search engines to send people to articles on your site, you pay them. If you can't make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention.
The problem isn't that Google's being an evil monopolist. It's that you used to be evil monopolists, and failed to invest in the quality of production.
Today, you're faced with the same dilemma every fading monopolist is. What do we do now that we suck? The answer's really, really, really simple. Stop sucking. But you're trying to create artificial scarcity instead. That might have worked in the 20th century - but it's a suicide bomb in the 21st. (...)