How to build an Airline Website that doesn't suck

Nearly all travel websites I know suck... big time... Booking your travel usually is a real pain in the xxx... unfortunately...

But it doesn't have to be that way !

At least not if you look at this study from the digital design agency Fi.  They tried to imagine an airline website that uses all the magic of modern webdesign while focusing on a great user experience. And they came up with something that obviously doesn't suck at all...