The game has changed.

There is news about the "vote different" ad that surfaced earlier this week. Nobody knew who was behind it. Now the creator has outed himself on the Huffington Post. He is a "proud Democrat", was working for "an internet company that provides technology to several presidential campaigns, including (...) Obama's.". But "the company had no idea that I'd created the ad, and neither did any of our clients.". So why did he do it ? "I wanted to show that an individual citizen can affect the process."

His conclusion:

"This ad was not the first citizen ad, and it will not be the last. The game has changed."

How many have have seen his clip so far? More than 3 mio in less than 2 week! The game has changed indeed. And I am anxious to see, what the new game looks like...