On Wednesday at OMMA East, GMD Studios CEO Brian Clark, whose agency does work for Audi, said, on a panel, that 29% of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29% was achieved with just one half of one percent of the overall media budget. To drive the point home even further, McKinney + Silver, on its A3 timeline site states, "The media cost for the entire blog ad buy was less than the cost for one banner ad on a mainstream site such as Yahoo!"Blogvertising got Audi 29% of traffic for this campaign with just one half of one percent of the overall media budget ! Any questions left ?
Patagonia`s product experts have been participating in Internet chat rooms frequented by outdoor sports enthusiasts, where Patagonia not only learns directly about consumers` interests but also is able to display its expertise and share information about how Patagonia is developing products. "It`s pretty powerful, because any dialogue online develops as word-of-mouth marketing," says Wilson, who compares chat room participation to meeting consumers at outdoor-gear shows. "It’s good public relations and marketing, and people seem to enjoy when we enter into a dialogue." (...)Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers... Btw, does anyone know a company which is using instant messaging for their customer hotline ?
"(...) Make no mistake, last month PVRblog made a lot of money from Adsense. When was the last time you heard someone say they received a check for advertising on their hobby site that could be used to purchase a fully loaded Aeron chair ? Sounds like something you might have heard in 1998, no? Well it's true today, and I hope a lot more people meet with the same success.(...)"Despite all the heat Google took last week for their terms of service (see last posting), it is good to see that the Adsense program really works !
"(...) Finally - and this is the part that bugs me the most - the numbers have been changing constantly. You may go to your site and get a list of click throughs and the money you've earned, and the next day, the amount of money has dropped for no reason, and then when you receive your check, the amount doesn't correspond to *anything*. Google doesn't give you a log of clicks, advertisers and fees with the check. There's no transparency at all. Google gets to decide what they pay you for and how much, *and* they can change these rates at any time. (...)"Strange - wasn't Google supposed to be one of the good guys ?
The study, "Born to Be Wired: Understanding the First Wired Generation," confirms other recent reports and widespread assumptions that there has been a profound shift in the way teens and young adults treat and engage with media. The 47 million people who make up the 13 to 24 age group spend an estimated $149 billion, 15% of which is spent online, and their influence on other people extends by as much as five times their spending, according to the findings. During an average week, according to the report, 13- to 24-year-olds spend:Anybody aware of a recent study like this for Germany or Europe ?
Teens and young adults almost universally engage in other media-related activities while they're online: Some 68% listen to CDs or MP3s; 50% watch TV; 45% talk on the phone; 45% listen to the radio; 45% do homework; 21% read. Only 5% of those surveyed said they do nothing else while they're online. Today's media fragmentation, a headache for marketers and a frustration for adults looking to simplify their media options, presents an energizing challenge rather than a problem for most teens and young adults. They thrive on the sheer variety of choices and enjoy managing, controlling and personalizing them. That 13- to 24-year-olds, dubbed "Milliennials," are extremely comfortable with such media multitasking was the single most striking study finding for Sarah Fay, president of Carat Interactive. "We know they are juggling more media, making their attention spans shorter and more challenging to capture," she said.
- 16.7 hours online (excluding email)
- 13.6 hours watching TV
- 12 hours listening to the radio
- 7.7 hours talking on the phone
- 6 hours reading books and magazines (personal, not scholastic)