About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany.

About me
About my work  

Blogpostings in English

 

Events I'll attend


OurSocialTimes Seminar: "Social Media im Kundenservice", 02.04.2014 in München

 


3. Deutscher Marketing-Innovations-Tag, 10.04.2014 in Nürnberg

 


re-publica 2014, 6.-8.05.2014 in Berlin

 


Marketing 2.0 Conference, 12. + 13.05.2014 in Hamburg

 


ADC Management Dialog Social in Berlin

Twitter
« BuzzRank Curator zur dmexco 2013 | Main | How to build an Airline Website that doesn't suck »
Mittwoch
Sep042013

How stupid was the Nokia / Microsoft Partnership really?

When Nokia-CEO Stephen Elop announced the exclusive partnership between Nokia and Microsoft in 2011 - abandoning all other options in favor of Windows Phone - he was Microsofts 7th biggest private shareholder! Since then he did a really fine job: making Nokia increasingly dependent on Microsoft, while driving down the purchase price of the company - in the end leaving Nokia with no other choice than handing over their consumer business for a few peanuts - killing the last European handset manufacturer left standing in the process... 
 
Mission accomplished, Stephen!
 
If you want to know how much of a strategic mistake the Microsoft partnership really was from Nokia's point-of-view, you can look at this chart or you can try the following thought experiment:
  • First: compare the hardware of the Lumia 925 with say the Samsung Galaxy S4 - design, build quality, camera etc. 
  • Second: imagine a world where Stephen Elop never left his windowless office in Redmond and Nokia has opted for Android instead of Windows Phone. 
  • Now: ask yourself where the Nokia brand would be today, if its only mission over the last 3 years would had been to build the best Android handset out there - competing only on the ability to produce really great hardware! 
Then you will become very, very sad! At least I did... #RIP #NOKIA
 
For more on that line of thinking, read the blog posting by Ben Thompson: "THE DEAL THAT MAKES NO SENSE" - which itself makes nothing but sense... 

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
blogoscoop Web Analytics