Although the results sometimes can get a little disgusting, I really love this campaign: it's based on a simple, genial idea, which is implemented in a perfect way and makes really good virals with millions of views. But the best thing: the most important element of each clip is the product! When people talk about one of those clips, they automatically talk about the mixer - which is where many other viral campaigns fail. All to often they only generate buzz about the clip itself, not about the product.
And why do I write about this campaign now, after 55 clips? Because yesterday Blendtec released a brand new clip featuring the best target of opportunity these days and I am pretty sure this will soon be the most watched "Will It Blend"- clip of all times:
I wonder how often Steve Ballmer will watch this clip? ;-)
Related: Check out Spiegel Online today for some interesting background info on Will It Blend (in German).