IBM joins podcast craze with audio think-piecesInteresting development. Their first podcast is already online: IBM and the Future of Driving.
IBM is the latest major company to embrace podcasting, the digital audio craze that allows consumers to take audio programming off the Web and listen to it on portable music players.
The world's largest computer company said on Friday it plans to introduce a series of occasional podcasts on its investor relations site as part of a broader effort to communicate directly to its investors and the wider public about hot topics.
"These are insights that our consultants get from conversations with customers into emerging issues," spokesman John Bukovinsky said of the conversations IBM plans to feature in coming months. "They are not IBM commercials."
(via Neville Hobson)
Tags: Podcasting, IBM