Mittwoch
Jun222005
Coca Cola caught riding the Cluelesstrain
22.Jun.2005 | 10:05
Looks like something is rotten at Coca Cola of Denmark ! Ask reports on adland about a funny story that involves the Danish Coke fan-website colapriser.dk. This site was used to be called cocacolapriser.dk. But Coca Cola wanted that name to be changed. Yeah, obvious trademark violation... sigh... the evil perpetrator complies; finds a new name... the soft drink giant is a happy camper again... and that's it, right ?
Well, not quite !
Apparently changing the name didn't satisfy the "branding experts" at Coke Denmark completely. They still had "issues" and they complained about it in an email to the poor soul, who runs the site:
The story made it into one of Denmarks leading newspapers and now Coke got some afterthoughts about it. But too late; it's already spreading through the blogosphere to potential soft drink clients around the globe... oh dear...
I wonder wether one of my Danish colleagues is trying to introduce things like weblogs or open source marketing to the marketing buffs at Coca Cola Denmark... might be a tough sell... ;-)
Technorati Tags: coca cola
Well, not quite !
Apparently changing the name didn't satisfy the "branding experts" at Coke Denmark completely. They still had "issues" and they complained about it in an email to the poor soul, who runs the site:
...one more thing remains. If you are to be allowed to link to a coca cola website (cocacola.dk) you have to send in a written application to us. I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk.No april fools... that's for real... somebody at Coca Cola Denmark really thinks it is a good idea to require written applications from anyone who wants to link to their site !! How dumb is that ?
The story made it into one of Denmarks leading newspapers and now Coke got some afterthoughts about it. But too late; it's already spreading through the blogosphere to potential soft drink clients around the globe... oh dear...
I wonder wether one of my Danish colleagues is trying to introduce things like weblogs or open source marketing to the marketing buffs at Coca Cola Denmark... might be a tough sell... ;-)
Technorati Tags: coca cola
Reader Comments (6)
Tsssk BJörn, you even know better than to mispell my name, I told you f2f that I hate when people do that. ;) I am "wish" not "small box" just as you are bear.
It's the same linking policy that the IOC had for the Olympics. It was stupid then, it is stupid now.
time to change our drinking habits!
http://en.wikipedia.org/wiki/OpenCola ? :)
@Å(!)sk: Hey, sorry - I got a German keyboard over here!!! But I just stole one tiny "Å" from your site and keep it on file...
...hope that solves the issue ! ;-)
Haha! Thanks Björn - I dunno where "å" hides on PC keyboards (it's one of those alt+numbercombinations) but on macs it's always under "alt+a". ;)
Love is two people sipping Coca Cola from the same straw on a warm sunny day.