My favorite part:
Consumer Relations: What's your complaint?While the conversation is pure fantasy (is it really ?), the article links to some interesting real life examples - like this one from McDonald's homepage:
Joe Consumer: Well, for starters, you keep bombarding me with advertising.
Consumer Relations: That's because we want your attention.
Joe Consumer: But you have my attention. Right now!
Consumer Relations: This doesn't count. (...)
Unsolicited IdeasTranslation: Hey customer, shut up and don't bore us with your stupid ideas. Buy our stuff and leave the rest to us professionals !
Thank you for your interest to share an idea for a product or service that you believe would be beneficial to McDonald's. Please know, however, that it is McDonald's company's policy not to consider unsolicited ideas from anyone other than our corporate employees, franchise owners and dedicated suppliers. (...)
Well, for some it's still a long way to open source marketing nirvana...
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