Virgin Mobile tried viral marketing last year and achieved very impressive results with it: they were able to add more net customers than their five main competitors put together ! And it looks like Virgin will try to duplicate this success in 2004 !
Last month, this year's first clip was released, featuring Christina Aguilera caught in a seemingly compromising position (Quicktime Movie).
Now, only 2 weeks later, a second campaign has just been launched. This time Virgin wants to communicate its "superior service quality" with a nice viral clip , which shows people, who are clearly used to a better service...Both campaigns are once again planned, seeded and tracked by the viral marketing wizards of DMC, London.
What will be next ?