Freitag
Okt312003
Mobile Marketing in Germany
31.Okt.2003 | 18:24
In the recent issue of the German business magazine Brand Eins is an interesting report on the market for mobile marketing in Germany:
- 1000 SMS are sent in Germany every second, 3,333 million every hour and nearly 30 billion every year.
- Sending 1 megabyte per SMS would could more than 1200 Euro.
- The SMS-service alone generates more than 5 billion Euro in revenue for the mobile operators.
- 5,9 million people participated in a mobile marketing campaign from Coca Cola in spring 2003.
tagged Mobile Marketing in Telecom, Viral Advertising
Mobile Marketing in Telecom, Viral Advertising 
Reader Comments (1)
profits like that shouldn't be sustainable.
business idea: negotiate data transfers on one mobile operators' network. launch SMS-only consumer terminals with good typing app e.g. http://frogpad.com/. launch SMS killer service: get device for 15 euros, pay another 20 euros for flatrate unlimited SMS. the only question is: how can we convince mobile operators that we will stay a small player than won't infringe on their SMS revenues? :) would have to sell them the service as "primarily business-oriented", but then sell to consumers anyways...