Mobile Marketing in Germany

In the recent issue of the German business magazine Brand Eins is an interesting report on the market for mobile marketing in Germany:
  • 1000 SMS are sent in Germany every second, 3,333 million every hour and nearly 30 billion every year.
  • Sending 1 megabyte per SMS would could more than 1200 Euro.
  • The SMS-service alone generates more than 5 billion Euro in revenue for the mobile operators.
  • 5,9 million people participated in a mobile marketing campaign from Coca Cola in spring 2003.
Many more facts and cases can be found in the article, which is unfortunately only available in German...