“Digital Asia” in August.
This October, DMEXCO ASIA – the new Singapore edition of the renowned DMEXCO in Cologne – will open a fresh window into today’s most innovation-driven markets.
As a preview, two concise remote sessions will take place on August 19 and 26, in collaboration with the Re-Thinking Digital Workshops. These sessions explore the platforms, business models, and working methods currently emerging in Asia — and how this insight can be meaningfully applied to Western strategies. Because to truly understand the digital future, looking only to Silicon Valley is no longer enough.
1. Re-Thinking AI
Shifting AI from Efficiency to Growth.
19.08., 5pm - 6pm
Asia’s AI Secret? AI isn’t just a tool for cutting costs — it’s a catalyst for growth and revenue.
Discover how leading companies in Asia are using AI to accelerate business performance — and how you can translate those insights into your own strategy.
This fall, we’re launching the Re-Thinking AI workshop series, featuring real-world cases and hands-on exercises designed for measurable business impact.
2. Re-Thinking Retail
Relationships instead of Reach.
26.08, 5pm - 6pm
Asia has created a new kind of social commerce — where entertainment, creator content and communities drive sales.
We’ll explore which strategies Western brands should start testing now to stay ahead.
Learn more in the Re-Thinking E-Commerce workshop – or join us live at DMEXCO Cologne, on September 17 at 1:50 pm: “Lessons from Temu, TikTok & Beyond: A Strategy Briefing on China’s next E-Commerce Playbook.”
Just register here - Participation is free:
