My Work.
Projects & Clients (Selection)
Weisse Arena Group / knoows AG: Development of a digital marketing and community strategy for the LAAX winter-sports resort; deployment of Chinese social-media platforms to acquire and retain Chinese customers.
Telekom Deutschland / ALSO Deutschland: Facilitation of a 12-month “Social Selling” pilot with Telekom retail partners; creation of local communities for brick-and-mortar retailers via social media to test Chinese omnichannel models; including concept design, evaluation, and subsequent strategy development.
dpa Deutsche Presse-Agentur: Setting up the new dpa business unit „Media Intelligence“ following the acquisition of Buzzrank. Responsible for product strategy, business development and company integration.
First Data: Development of an online reputation strategy. Support for crisis communication.
Deutsche Telekom: Digital customer service strategy for Telekom Deutschland (Project „Telekom-hilft“) + implementation over a 3 year period. Concept for a customer involvement program.
Volkswagen: Concept and implementation of new digital dialogue channels. Coaching of the customer engagement team. Various digital campaigns.
XING: Product concept for a new B2B brand communications offering. Acquisition of pilot customers.
Nespresso: Sparring partner and internal coach for digital marketing. Concept for a influencer relationship program.
NDR: Workshops on the changing media landscape. Helping various radio and tv programs with the digitization of their businesses.
Deutsche Bahn / Ray Sono: Social media service strategy, support of set-up of service dialog channels on Twitter and Facebook (@db_bahn).
Lange Uhren GmbH / A. Lange & Söhne: Audit of the digital marketing strategy. Support of a pitch process for the selection of a new digital agency.
Tchibo / Liquid Campaign: Company-wide social media strategy, support for the launch of the Tchibo Facebook page.
Bosch-Rexroth: Workshops on digital branding and content marketing.
Swisscom: Consulting for several internal projects, e.g. development of a new IP-TV product. Various in-house seminars on digital branding.
OTTO: Digital media strategy for the launch of an internal start-up company. Coaching during several crisis incidents.
Merck Serono: Concept and implementation of several content marketing projects.
Volkswagen / DDB: Support of campaign development and execution of one of the most successful viral marketing cases in Germany: „Horst Schlämmer“ campaign for Volkswagen.
Presentations & Keynotes (Selection)
Current Topics:
Lessons from Temu, TikTok & Beyond - A Strategy Briefing on China’s next E-Commerce Playbook.
Is the Solow Paradox back? Why 20 years of Digital Transformation haven’t changed all that much!
RenDanHeYi & DEDA - The Most Exciting Management Concepts from Asia since Kaizen & TQM.
Creative Algorithms - The Power of Generative AI. Strategies, Innovations, Perspectives.
Welcome to Disruptive China - Why Silicon Valley is no longer the (only) place to look for the Future (of Tech).
Previous Years:
The Metaverse Economy - How companies can create real value in virtual worlds today.
Omnichannel vs. New Retail - Retail Trends in Digital China and what we can learn from them.
As Cluetrain Manifesto turns 20 in 2019 - Why the Digital Revolution hasn’t changed all that much!
From Mass Media to Media Masses - Challenges from a changing media landscape for society, politics and companies.
Do you know, why you do, what you do? - Purpose-driven product strategy as the basis for a real digital transformation.
Trump, Twitter & Co. - Digital Marketing between Fake News and Facebook.
„Shitstorm“ vs. „Congratulation Department“ - Building brands in the age of Facebook, Twitter and an active consumer.
Stop Scaling, start Optimizing! - Social Media, Metrics & ROI - A Broader Perspective.
„Service is the New Marketing“ - Public customer service & dialogue as a tool for brand communications and a driver of change.
Public Speaking
In-House Presentations for numerous agencies/consultancies (e.g. Accenture, DDB, Deloitte, Diconium, Jung von Matt, Kolle Rebbe, Roland Berger) and brands (eg. Deutsche Telekom, Post.at, Vodafone, Swisscom).
Speaker at various international conferences like NEXT Conference, re:publica or SXSW.
“Great expert and speaker on digitalization. A real China maven who is not only well-read, but also knows the reality on the ground.”
– Matthias Freiherr von Tettau, Managing Partner, DIH Deutsche Industrie-Holding.
Björns events are always very interactive and full of lively discussions from the very first minute. Moderated very competently thanks to his first-hand knowledge.
– Ulrich Kramer, Geschäftsführer pilot Agenturgruppe.
An exchange with Björn about digital transformation guarantees new ideas, inspiration, and impulses! His Disruptive China workshop was great!
– Franziska von Lewinski, CEO, SYZYGY AG
I know Björn for a long time now, but what never happened is, that conversations and projects got boring with him. He is a truly forward-thinking and inspirational person. It is always a pleasure to work with him.
- Daniel Koennecke, Partner, Deloitte Digital.