Re-Thinking AI + Commerce
DMEXCO ASIA 2025 Preview - August 2025
In the run-up to DMEXCO ASIA and together with Stefan Mohr, I hosted a two-part online series examining how digital strategies are being redefined in Asia — focusing on two areas that demand a fresh perspective: AI and Commerce.
You can watch the session recordings below — or join me live for my keynote at DMEXCO Cologne on September 17 at 1:50 pm: “Lessons from Temu, TikTok & Beyond: A Strategy Briefing on China’s Next E-Commerce Playbook.”
Re-Thinking AI: Shifting AI from Efficiency to Growth.
Asia’s AI Secret? AI isn’t just a tool for cutting costs — it’s a catalyst for growth and revenue.
Context: From Steam Engines to AI - This 150-Year-Old Lesson We Need to Remember for GPT-5.
Re-Thinking Commerce: Relationships instead of Reach.
Asia has created a new kind of commerce — one that combines entertainment and communities with new ideas for brands. And social commerce that is truly social.
Context: The Forgotten Middle: What TikTok, Shein & Temu get about Branding and the West doesn't.
Re-Thinking Digital Workshops
In a world of constant change, we need new perspectives.
To stay ahead, we must look where transformation truly accelerates – not to Silicon Valley, but to “Disruptive China”.
There, strategies emerge that don’t just survive disruption – they use it. And increasingly, they matter for us too.
Choose the topic that fits your agenda.
We offer three exclusive workshop formats – each focused on what matters most to securing your digital relevance today.
Four compact hours. Remote but interactive. No monologues. No boring powerpoint. Just frank conversations and actionable insights.
Re-Thinking Digital
Experience China’s digital momentum.
Understand how innovation works there – and why this could help us reboot digital transformation.
Re-Thinking E-Commerce
What’s booming in China’s retail market today will shape our reality tomorrow.
SHEIN and TEMU were just the beginning. Discover what’s coming next.
Re-Thinking AI
While we use AI to cut costs, China is using it to build new industries.
Discover what “AI First” truly means there – and what we should make of it here.
Each topic is also available as a customized in-house workshop – in both English and German.
All workshops are currently offered in German on a regular basis in cooperation with the Tomorrow Academy and dfv Conference Group. An international edition is in development.
Interested in either option? Feel free to get in touch.
"Solidly researched, interactive, and moderated to the point. Valuable for anyone who wants to understand and actively shape the future."
– Thorsten Kuehnel, Chief Digital Officer, Rheinmetall
"A great interactive and dialog format full of inspiration and food for thought. A must-attend program!"
– Martin Gassner, Managing Director Accenture Song
“Great expert and speaker on digitalization. A real China maven who is not only well-read, but also knows the reality on the ground there.”
– Matthias Freiherr von Tettau, Managing Partner, DIH Deutsche Industrie-Holding.
“This moment alone when you realize how little you know about China is worth attending of this workshop. Very well invested time that leaves a lasting impression and makes you think.”
– Daniel Koennecke, Partner, Deloitte Digital.
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