So far, so uninteresting. If you search Amazon for books on web design you get over 3000 hits. Who should care about an additional one that's not even available on Amazon and wasn't published by a well-renowned publishing house ? Well, let's find out ! 37signals has just blogged a 30-day status update on their experiences as a self-publisher.
So, how many books did they actually sell in those first 30 days ?
We’ve sold roughly 5750 copies of Getting Real. We’re counting a transaction as a copy sold, but out of those 5750 transactions, 530 were 10-copy site licenses. So, if you wanted to count each of those site licenses sales as 10 copies, you can add another 5000 or so copies to the total.The answer: depending on how you count between 5750 and 10.750 issues !!
Not bad - but did they earn any money with this ?
Total revenue for the book has been around $120,000. Since the book is distributed electronically in PDF format, it’s nearly all profit.Wow !
If you consider how