Who ordered this stupid campaign ?

Please, could somebody explain to me what this is supposed to communicate ?


It has everything a good viral campaign needs: a two part viral story, a solid microsite, a mailto-button, some behind the scene info and even an eBay auction. The only thing missing is a message that makes sense !? Because I am pretty sure, they don't want to send the message I am getting here, do they ?

Or is this just that kind of British Humor, Germans simply can't understand...?

Update, 24.02.04:
Well, there is finally an explanation for this. You can read it over at adland:

It's a complete hoax, the ads were created by Frank Lesser and Jason Woliner directors in New York, just for the heck of it. No word yet if Bryan Adams plans to sue them. (...)

Comments

[Alexander Hauser]

Well, ahem, i don't get the message either, where is the plot? A guy vomiting on a couple is supposed to promote the new Bryan Adams Album?

No idea, no plot, no nothing. This is plain bullshit.

One key element to viral marketing is the ability of the marketer to surprinsingly inscene his product or his message. Surprising this is, but it doesn't come across with a message other than "I have to throw up whilst listening to Bryan Adams."

[Heiko Hebig]

Bryan Adams = vomit. I totally see the connection here. :-)

But the credits link to a improv comedy show http://www.thenycimprov.com/ and the cast can be seen in the video.

[Oliver Wünsche]

This is not only gross but ridiculous.

Communication goal: buy and vomit

hhmm, very questionable