About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

Events I'll attend
re:publica 12

 

W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
16.-18.06.2012 in Bucharest

 

Twitter
« Making Viral Marketing Clips, the Do-It-Yourself Way | Main | Yahoo uses Weblog for Corporate Communications »
Dienstag
Aug312004

Blabble aims to make the Buzz on the Blogs more transparent

A new company, called Blabble, is trying to build a (realtime ?) research and analysis tool for weblog content:
Blabble is dedicated to making sense out of the seemingly endless supply of blog information. We feel there is tremendous power in understanding the thoughts and opinions of influential blog authors.

To accomplish this, Blabble parses thousands of recently-changed blogs every few minutes and breaks the text into parts of speech. Our natural language software links those parts allowing us to group and analyze intended thoughts. None of our competitors come close to matching our language processing.

Blabble makes available:
  • Instance Counting.
    How many people talked about a particular product, person, or service today? Did it spike around a certain event?

  • Tone.
    Were people happy/sad when they talked about your product? What words are people using when talking about a particular person?

  • Surveys.
    Create simple survey comparisons of key words. How do people use key terms in relation to each other.
Well, if they are really able to provide these kind of information, I do know quite a few people, who would be more than a little bit interested in getting them !!

Right now, it seems like they just started: the website doesn't provide much additional information yet and their own blog needs some serious work...

But they are definitely asking the right questions. Let's see, if they can answer them...

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
blogoscoop Web Analytics