Axe Anti-Hangover Campaign reloaded

Couple of weeks ago I wrote about a (failed ?) viral campaign for the new Anti-hangover shower gel from Axe. The photo competition ended last week and I was curious to see if anything happened on the microsite since my last visit.

Well, anything did happen: the whole viral campaign got scraped and was replaced with the all new "AXE Anti-hangover SPA Competition": now participants can win tickets for the "most exclusive & stylish Afterhour-Party."

While the Trailer on MTV for this event still mentions some kind of photo competition, this page on Playboy.de does not. But if you look at the guys and the bunnies featured in the campaign now, it seems like there is some serious re-branding going on !? ;-)

Anyway, let's hope Megacult has more luck this time...