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This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

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W&V Seminar: Social Media leicht gemacht! 07./08.05.2012 in München.

 

NEXT Berlin 2012
08./09.05.2012 in Berlin.

 

Ro New Media 6.0
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Montag
Sep292003

Axe Anti-Hangover Campaign reloaded

Date29.Sep.2003 | 18:44
Couple of weeks ago I wrote about a (failed ?) viral campaign for the new Anti-hangover shower gel from Axe. The photo competition ended last week and I was curious to see if anything happened on the microsite since my last visit.

Well, anything did happen: the whole viral campaign got scraped and was replaced with the all new "AXE Anti-hangover SPA Competition": now participants can win tickets for the "most exclusive & stylish Afterhour-Party."

While the Trailer on MTV for this event still mentions some kind of photo competition, this page on Playboy.de does not. But if you look at the guys and the bunnies featured in the campaign now, it seems like there is some serious re-branding going on !? ;-)

Anyway, let's hope Megacult has more luck this time...
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