About the Author…
Björn was once titled "Germany's Mr. Web 2.0" by the leading German ad industry publication "werben & verkaufen". His professional background includes over 15 years as a freelance consultant for numerous consulting companies, agencies and brands focusing on innovative communication techniques and technologies for marketing, branding or customer service. He holds a Masters Degree in Economics from the University of Goettingen, Germany. During his time there, he was a fellow member of the research group “New Media” at the Institute for Marketing and Commerce.
In recent years Björn was involved in many high-profile social media cases in Germany such as the "Horst Schlämmer Blog" campaign for Volkswagen or the establishment of customer support channels on Twitter & Facebook for Deutsche Telekom and Deutsche Bahn.
About the Alles Gut? Weblog…
The Alles Gut? Weblog was started in May 2003 (until 2006 under the name of Site-9 Weblog). It covers issues related to the work of its author and reflects on recent trends and developments at the intersection of three main areas:
- Marketing & PR
- Business & Media
- Enabling Technologies
This blog is supposed to be a tool for initiating discussions around these subjects on an international level. That's why its content is a mix of German and English.