The organizers want to make a statement to the sleepy music industry. They want to show them what happens when a few geeky podcasters & bloggers ask their tiny little group of listeners & readers to buy a song from a band, which was recently dropped by two major record labels - Geffen and Sony/Epic (Additional info as PDF).
So basically the idea is to "strike fear into the hearts of the music industry and make an independent music artist #1 on iTunes."
Great idea, don't you think? If you want to help with this little experiment, just click here. Thanks!