Amazon starts "Search Inside the Book"

Jeff Bezos wrote a letter to his customers today, telling them that from now on, they are able to search a full text index of 120.000 books with 33 million pages through Amazon's regular search box. Pretty cool feature !

For example, if work for a company like TBWA and you want to know, in which books your agency is mentioned, just ask Amazon and you promptly get an answer . You can even see the context in which the expression is used in every single book, like in this one on Buzz Marketing.

If you want to know how it works, click here. Wired also has a detailed article about it (via Boing,Boing).