Everyone has an opinion about China right now — most of it is either fear or hype. Neither helps much if you actually run an online business.

The more useful question: what's actually working in China right now, and what can we learn from it? Three concrete examples...

• Brands can learn how to link branding with community-driven commerce on services like TikTok Shop.

• Retailers can learn how to move from optimising isolated funnels to all-domain commerce built on ecosystems.

• And if you're into AI, you can learn how Agentic Commerce is already taking over both ends of the chain in China — Accio Work automating the buying side, Qwen's "one-sentence shopping" closing the selling side with over 200 million orders this Spring Festival.

Together with E-commerce Berlin Expo, we skip the noise and look at what's real, what's worth adapting for your own market — and what's better left alone.