Disruptive China Preview

Free Online Session,
July 2nd, 2026, 3pm CEST.

TEMU & SHEIN were just the preview.
Join us to see what's coming next.

Everyone has an opinion about China right now — most of it is either fear or hype. Neither helps much if you actually run an online business.

The more useful question: what's actually working in China right now, and what can we learn from it?

Agentic AI that genuinely sells and buys.
TikTok Shop turning content into instant checkout.
All-domain commerce that merges every touchpoint into one system — while we're still optimising funnels.

Together with E-commerce Berlin Expo, we skip the noise and look at what's real, what's worth adapting for your own market — and what's better left alone.

The Webinar is just the start - with two options to go deeper after that:

1. Re-Thinking E-Commerce Workshops

Hands-on online workshops turn China insights into concrete moves for your own business — small groups, real cases, no theory. Perfect if one hour leaves you wanting more.

Available in German together with the dfv Conference Group and the Tomorrow Academy.

Click here for all dates.

2. China Commerce Networking Trip

In October, together with the E-commerce Berlin Expo, we're taking a small international group to China — not sightseeing, but meeting the people actually building these platforms: company visits, executive conversations, real networking.

More to come — tick the box below to stay in the loop. No commitment.

Your Hosts:

Zheng Xu

International Expansion Architect with 18 years of Germany-China experience. Architecting strategic relationships across cultural boundaries – systematically, authentically, and with long-term impact.

Björn Ognibeni

Practical visionary with over 20 years of experience in digital transformation. Translates complex technologies into actionable strategies – pragmatic, concrete, without buzzword bingo.

Together they cover both sides of the same coin: Björn on what we can learn from China — Zheng on what's waiting in China for those ready to look.

Why to join on July 2nd ?

To get a clearer picture of Digital China. What's actually going on beyond the headlines — and why it matters for Western markets.
For Inspiration you can use at home. Concrete patterns from China you can adapt to your own business, this quarter, not in five years.
To find new opportunities inside China. Where the real openings are for European brands and service providers — and how access actually works on the ground.