Keynote: AI and China - Redefining the Rules of E-commerce

The world is changing faster than most companies can keep up—and AI gives us the chance to rethink, not just optimise.
We’ve spent 20+ years refining the same e-commerce playbooks. But now, we need radically different solutions—new models, not just better funnels. In markets like China, we’re already seeing what that future looks like. The key question: how do we move from marginal gains to bold reinvention?