Vortrag: Is Virtual2Physical the Next Big Thing for Online Retail and Branding?

While Chinese e-commerce has been casually merging digital and physical goods for years — think virtual fashion for avatars that you can also wear in real life — the West is just catching up. Roblox and Shopify's partnership offers early signals, yet Western brands remain oddly hesitant.

But bridging virtual and physical isn't merely trendy—it's potentially a fundamental shift in customer engagement. We'll explore how forward-thinking brands can leverage this convergence to build authentic communities, deepen loyalty, and unlock revenue streams that blur the line between pixels and products.