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Filtern nach: „XR & Virtual Worlds“
nextReality.festival
Nov.
5

nextReality.festival

Vortrag: Is Virtual2Physical the Next Big Thing for Online Retail and Branding?

While Chinese e-commerce has been casually merging digital and physical goods for years — think virtual fashion for avatars that you can also wear in real life — the West is just catching up. Roblox and Shopify's partnership offers early signals, yet Western brands remain oddly hesitant.

But bridging virtual and physical isn't merely trendy—it's potentially a fundamental shift in customer engagement. We'll explore how forward-thinking brands can leverage this convergence to build authentic communities, deepen loyalty, and unlock revenue streams that blur the line between pixels and products.

Veranstaltung ansehen →
Immersive X Festival 2025
Nov.
12

Immersive X Festival 2025

Vortrag: Is Virtual2Physical the Next Big Thing for Online Retail and Branding?

While Chinese e-commerce has been casually merging digital and physical goods for years — think virtual fashion for avatars that you can also wear in real life — the West is just catching up. Roblox and Shopify's partnership offers early signals, yet Western brands remain oddly hesitant.

But bridging virtual and physical isn't merely trendy—it's potentially a fundamental shift in customer engagement. We'll explore how forward-thinking brands can leverage this convergence to build authentic communities, deepen loyalty, and unlock revenue streams that blur the line between pixels and products.

Veranstaltung ansehen →