DMEXCO ASIA x Re-Thinking Digital – Session 2: Social Commerce

This October, DMEXCO ASIA – the new Singapore edition of the renowned DMEXCO in Cologne – will open a fresh window into today’s most innovation-driven markets.

As a preview, two concise remote sessions will take place on August 19 and 26, in collaboration with the Re-Thinking Digital Workshops. These sessions explore the platforms, business models, and working methods currently emerging in Asia — and how this insight can be meaningfully applied to Western strategies. Because to truly understand the digital future, looking only to Silicon Valley is no longer enough.

• 19.08., 5pm - 6pm: Re-Thinking AI: Shifting from Efficiency to Growth.

• 26.08., 5pm - 6pm: Re-Thinking E-Commerce: Relationships instead of Reach.

#2 - Re-Thinking E-Commerce: Relationships instead of Reach.

Asia has created a new kind of social commerce — where entertainment, creator content and communities drive sales. We’ll explore which strategies Western brands should start testing now to stay ahead.

If you are interested in learning more about this topic:

Check out the Re-Thinking E-Commerce workshop series – or join us live at DMEXCO Cologne, on September 17 at 1:50 pm: “Lessons from Temu, TikTok & Beyond: A Strategy Briefing on China’s next E-Commerce Playbook.”