Disruptive China Preview
Free Online Session, July 2nd, 2026
TEMU & SHEIN were just the preview.
Join us to see what's coming next.
Everyone has an opinion about China right now — most of it is either fear or hype. Neither helps much if you actually run an online business.
The interesting part isn't the headlines. It's the mechanics: agentic AI that closes the sale, TikTok Shop turning content into checkout, livestreaming and community-driven commerce — all merged into one system while we were still optimising funnels.
In one hour, we skip the noise and look at what's real, what's worth adapting for your own market — and what's better left alone.
What you'll take away:
A clearer picture of Digital China. What's actually going on beyond the headlines — and why it matters for Western markets.
Inspiration you can use at home. Concrete patterns from China you can adapt to your own business, this quarter, not in five years.
A sense of the opportunities inside China. Where the real openings are for European brands and service providers — and how access actually works on the ground.
Your Hosts:
Zheng Xu
International Expansion Architect with 18 years of Germany-China experience. Architecting strategic relationships across cultural boundaries – systematically, authentically, and with long-term impact.
Björn Ognibeni
Practical visionary with over 20 years of experience in digital transformation. Translates complex technologies into actionable strategies – pragmatic, concrete, without buzzword bingo.
Together they cover both sides of the same coin: Björn on what we can learn from China — Zheng on what's waiting in China for those ready to look.
Just register here - Participation is free:
Curious for more?
Re-Thinking E-Commerce Workshops
Want to go deeper? My hands-on online workshops turn these China insights into concrete moves for your own business — small groups, real cases, no theory. Perfect if one hour leaves you wanting more.
Available in German together with the dfv Conference Group and the Tomorrow Academy.
China Commerce Networking Trip
This session is the start of something bigger. In October, together with the E-Commerce Berlin Expo, we're taking a small international group to China — not sightseeing, but meeting the people actually building these platforms: company visits, executive conversations, real networking.
More to come — tick the box below to stay in the loop. No commitment.
Latest E-commerce / Retail Insights
Re-Thinking Digital Workshops
Re-Thinking Digital
Chinas digitale Dynamik erleben.
Verstehen Sie, wie dort Innovation entsteht – und wie sie unsere Digitalisierung neu inspirieren kann.
Re-Thinking Retail
Was in Chinas Handel heute boomt, wird morgen auch hier Realität.
SHEIN und TEMU waren erst der Anfang. Entdecken Sie, was jetzt auf uns zukommt.
Re-Thinking AI
Während wir mit KI nur Kosten senken, baut China damit neue Industrien.
Lernen Sie, wie „AI First“ dort gedacht wird – und was wir daraus machen sollten.
Alle Themen sind auch als individuelle Inhouse-Workshops verfügbar. Sprechen Sie mich gern an, wenn Sie daran Interesse haben.