China Commerce Networking Trip
November 2026
Spend 7 Days in China. Meet the Future of E-Commerce and come back with partners, playbooks, and 18 months of competitive advantage.
- Find all the Details on ExpandingTogether.com -
Want to have the slide decks from the webinar? Let us know via the form below.
Everyone has an opinion about China right now — most of it is either fear or hype. Neither helps much if you actually run an online business.
The more useful question: what's actually working in China right now, and what can we learn from it?
Brands can learn how to link branding with community-driven commerce on services like TikTok Shop.
Sellers & Retailers can learn how to move from optimising isolated funnels to all-domain commerce built on ecosystems.
And if you're into AI, you can learn how Agentic Commerce is already taking over both ends of the chain in China — Accio Work automating the buying side, Qwen's "one-sentence shopping" closing the selling side with over 200 million orders this Spring Festival.
Together with E-commerce Berlin Expo, we skip the noise and look at what's real, what's worth adapting for your own market. Right on the ground in China.
Click here for all the details about the upcoming China Commerce Networking Trip.
Re-Thinking E-Commerce Workshops
Not conviced yet? Join our regular hands-on online workshops that turn China insights into concrete moves for your own business — small groups, real cases, no theory.
Available in German together with the dfv Conference Group and the Tomorrow Academy.
Your Hosts:
Zheng Xu
International Expansion Architect with 18 years of Germany-China experience. Architecting strategic relationships across cultural boundaries – systematically, authentically, and with long-term impact.
Björn Ognibeni
Practical visionary with over 20 years of experience in digital transformation. Translates complex technologies into actionable strategies – pragmatic, concrete, without buzzword bingo.
Together they cover both sides of the same coin: Björn on what we can learn from China — Zheng on what's waiting in China for those ready to look.
Want to know more ?
Latest E-commerce / Retail Insights
Re-Thinking Digital Workshops
Re-Thinking Digital
Chinas digitale Dynamik erleben.
Verstehen Sie, wie dort Innovation entsteht – und wie sie unsere Digitalisierung neu inspirieren kann.
Re-Thinking Retail
Was in Chinas Handel heute boomt, wird morgen auch hier Realität.
SHEIN und TEMU waren erst der Anfang. Entdecken Sie, was jetzt auf uns zukommt.
Re-Thinking AI
Während wir mit KI nur Kosten senken, baut China damit neue Industrien.
Lernen Sie, wie „AI First“ dort gedacht wird – und was wir daraus machen sollten.
Alle Themen sind auch als individuelle Inhouse-Workshops verfügbar. Sprechen Sie mich gern an, wenn Sie daran Interesse haben.