"From Strategic Discounts to Smart Deals – How Digital China Made Pricing the New Marketing"

• Why is China relevant?

• Sponsored Prices as Media spent to build brands - how PDD became big

• Start with Cheap & okay to get to affordable & good - Shein's path

• Evolving business models - only the agile survives on Tiktok

• Perspectives: TMall Luxury as best practice for branding & experience beyond cheap