NIM Marketing Intelligence Review: Metaverse Marketing.

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Verfasst von Björn Ognibeni

How companies can harvest the potential of the metaverse to create social value in various contexts.


Hennig-Thurau,T. & Ognibeni,B.(2022). Metaverse Marketing. NIM Marketing Intelligence Review,14(2) 43-47.

Björn Ognibeni https://www.ognibeni.de
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