We have been talking about digitization for 20+ years. But the pandemic has shown us that in many areas, we are still at the beginning of 2022. Projects often fail to meet their expectations or barely exploit their potential. Often because, we find it challenging to rethink things we are used to, which leaves many untapped opportunities.

I help my clients to master these challenges. Always based on clear goals and precise ways to evaluate success. As digital coach for executives or second opinion, but if necessary also directly responsible for a successful implementation - depending on the individual requirements of each project.

When I visited China for the first time in 2019, I realized two things: first, many innovations that we used to look for in Silicon Valley can now be found there. Second, many in the West are not aware of this. Companies with no business in China often don't know what has happened there in recent years and what they are missing when they ignore these developments.

I provide my clients with valuable insights about what is happening in Digital China to assess which trends & ideas from there are relevant for us here.

Mark Zuckerberg's Metaverse keynote last year put the topic of virtual reality on the agenda everywhere. VR & AR seemed to be niche topics without much relevance for a long time. This has suddenly changed. But what is the real significance? Are there already use cases today that make business sense?

I deal with questions like these as part of my research at the XRLab-MCM of the University of Münster, while also advising companies to better assess the phenomenon of metaverse - e.g., with live tours through virtual worlds or ideation workshops in VR.