Projects & Clients (Selection):
Lange Uhren GmbH (since 2011): Digital marketing strategy - audit & review, support of pitch process for the selection of a new digital agency.
Volkswagen AG (since 2011): Concept for launch of social media channels for the German market, training of dialog- & community management team, various Facebook campaigns.
Deutsche Bahn / Ray Sono (2010-2011): Social media service strategy, support of set-up of service dialog channels on Twitter and Facebook (@db_bahn).
Tchibo / Liquid Campaign (2010): Company-wide social media strategy, support for the launch of the Tchibo Facebook page.
Deutsche Telekom. (2010-2013): Social media strategy for the sales and service department of Telekom Deutschland (Project „Telekom-hilft“), new channels for customer dialog team training of call center team, concept and support for several social media and word-of-mouth marketing campaigns.
1&1 Internet / Jung von Matt/Elbe (2009): Concept of social media activities around a nationwide TV campaign (Title: „Marcell D'Avis, Leiter Kundenzufriedenheit“).
Swisscom (2008/2009): Consulting for several internal projects, e.g. development of a new IP-TV product. In-house seminars about viral marketing and social media.
OTTO (2008/2009/2012): Support of a viral marketing campaign, social media strategy for the launch of a new sub-brand.
Merck Serono (2008-2013): Concept and support for several, weblog-based content marketing projects.
Volkswagen / TribalDDB (2007): Support of concept development and execution of one of the most successful viral marketing cases in Germany: „Horst Schlämmer“ campaign for Volkswagen.
FRoSTA (2007-2010): Consulting / coaching on several digital marketing projects, support of pitch process for the selection of a new digital agency.
O2 (2006): Social media campaign „Mobile Macs“.
Opel / Universal McCann (2006): Social media campaign for the launch of a new car model (Opel Antara)
Goviral (2005-2011): Business Development Director, Germany.
Presentations & Keynotes (Selection):
The Social Media Phenomenon: Trend or Hype - strategic relevance - best & worst practices - chances & risk.
Show me the Money: Social Media, Metrics & ROI - A Broader Perspective.
"Shitstorm“ vs. „Congratulation Department": Brand building in times of Facebook, Youtube & Co.
"Service is the New Marketing": Public customer service & dialog as new tool for brand communications and a driver of change.
Social Media & Crisis Communications: How to avoid "Shitstorms" and how to react, if you are caught in one.
From Mass Media to Media Masses: Impact of the current change of the media landscape on society, politics and companies.
Viral Marketing - Strategies to generate buzz about your brand - online and in real life.