Projects & Clients (Selection):
Deutsche Telekom: Social media strategy for the sales and service department of Telekom Deutschland (Project „Telekom-hilft“), new channels for customer dialog team training of call center team, concept and support for several social media and word-of-mouth marketing campaigns.
Volkswagen AG: Concept for launch of social media channels for the German market, training of dialog- & community management team, various Facebook campaigns.
Deutsche Bahn / Ray Sono: Social media service strategy, support of set-up of service dialog channels on Twitter and Facebook (@db_bahn).
Lange Uhren GmbH: Digital marketing strategy - audit & review, support of pitch process for the selection of a new digital agency.
EDEKA Zentrale: Social media strategy, various digital marketing & social media campaigns.
Tchibo / Liquid Campaign: Company-wide social media strategy, support for the launch of the Tchibo Facebook page.
1&1 Internet / Jung von Matt/Elbe: Concept of social media activities around a nationwide TV campaign (Title: „Marcell D'Avis, Leiter Kundenzufriedenheit“).
Swisscom: Consulting for several internal projects, e.g. development of a new IP-TV product. In-house seminars about viral marketing and social media.
OTTO: Support of a viral marketing campaign, social media strategy for the launch of a new sub-brand.
Merck Serono: Concept and support for several, weblog-based content marketing projects.
Volkswagen / DDB: Support of concept development and execution of one of the most successful viral marketing cases in Germany: „Horst Schlämmer“ campaign for Volkswagen.
FRoSTA: Consulting / coaching on several digital marketing projects, support of pitch process for the selection of a new digital agency.
O2 Germany: Social media campaign „Mobile Macs“.
Opel / Universal McCann: Social media campaign for the launch of a new car model (Opel Antara)
Goviral: Business Development Director, Germany.
Presentations & Keynotes (Selection):
20 Years Cluetrain Manifesto - Why the Digital Revolution didn’t change much!
Trump, Twitter & Co. - Digital Marketing between Fake News and Facebook.
The Social Media Phenomenon: Trend or Hype - strategic relevance - best & worst practices - chances & risk.
Show me the Money: Social Media, Metrics & ROI - A Broader Perspective.
"Shitstorm“ vs. „Congratulation Department": Brand building in times of Facebook, Youtube & Co.
"Service is the New Marketing": Public customer service & dialog as new tool for brand communications and a driver of change.
Social Media & Crisis Communications: How to avoid "Shitstorms" and how to react, if you are caught in one.
From Mass Media to Media Masses: Impact of the current change of the media landscape on society, politics and companies.
Viral Marketing - Strategies to generate buzz about your brand - online and in real life.