Projects & Clients (Selection):
dpa Deutsche Presse-Agentur: Setting up the new dpa business unit „Media Intelligence“ following the acquisition of Buzzrank. Responsible for product strategy, business development and company integration.
Deutsche Telekom: Digital customer service strategy for Telekom Deutschland (Project „Telekom-hilft“) + implementation over a 3 year period. Concept for a customer involvement program.
Volkswagen: Concept and implementation of new digital dialogue channels. Coaching of the customer engagement team. Various campaigns on Facebook.
XING: Product concept for a new B2B brand communications offering. Acquisition of pilot customers.
Nespresso: Sparring partner and internal coach for digital marketing. Concept for a influencer relationship program.
NDR: Workshops on the changing media landscape. Helping various radio and tv programs with the digitization of their businesses.
Deutsche Bahn / Ray Sono: Social media service strategy, support of set-up of service dialog channels on Twitter and Facebook (@db_bahn).
Lange Uhren GmbH / A. Lange & Söhne: Audit of the digital marketing strategy. Support of a pitch process for the selection of a new digital agency.
EDEKA Zentrale: Social media strategy, various digital marketing & social media campaigns.
Tchibo / Liquid Campaign: Company-wide social media strategy, support for the launch of the Tchibo Facebook page.
Bosch-Rexroth: Workshops on digital branding and content marketing.
1&1 Internet / Jung von Matt/Elbe: Concept for digital media activities supporting a nationwide TV campaign („Marcell D'Avis, Leiter Kundenzufriedenheit“).
Swisscom: Consulting for several internal projects, e.g. development of a new IP-TV product. Various in-house seminars on digital branding.
OTTO: Digital media strategy for the launch of an internal start-up company. Coaching during several crisis incidents.
Merck Serono: Concept and implementation of several content marketing projects.
Volkswagen / DDB: Support of campaign development and execution of one of the most successful viral marketing cases in Germany: „Horst Schlämmer“ campaign for Volkswagen.
FRoSTA: Consulting / coaching on several digital marketing projects, support of pitch process for the selection of a new digital agency.
O2 Germany: Social media campaign „Mobile Macs“.
Opel / Universal McCann: Social media campaign for the launch of a new car model (Opel Antara)
Goviral: Business Development Director, Germany.
Presentations & Keynotes (Selection):
China, 6 Days of Cool Madness - Random thoughts about China from someone, who is there for the first time.
As Cluetrain Manifesto turns 20 in 2019 - Why the Digital Revolution hasn’t changed all that much!
From Mass Media to Media Masses - Challenges from a changing media landscape for society, politics and companies.
Do you know, why you do, what you do? - Purpose-driven product strategy as the basis for a real digital transformation.
Trump, Twitter & Co. - Digital Marketing between Fake News and Facebook.
„Shitstorm“ vs. „Congratulation Department“ - Building brands in the age of Facebook, Twitter and an active consumer.
Stop Scaling, start Optimizing! - Social Media, Metrics & ROI - A Broader Perspective.
„Service is the New Marketing“ - Public customer service & dialogue as a tool for brand communications and a driver of change.
Social Media & Crisis Communications - How to avoid "Shitstorms" and how to react, if you are caught in one.
Viral Marketing - Strategies to generate buzz about your brand - online and in real life.