The resignation brings to a close a rocky tenure for Ms. Fiorina, who oversaw Hewlett's controversial acquisition of the Compaq Computer in 2002. Her charisma and aggressive, top-down leadership style made her a highly visible personality in the consumer electronics industry (...)...and Ben McConnell writes a very fitting comment...
Let's hope Fiorina's firing signals the demise of "aggressive, top-down leadership" in organizations that rely on collaborative, bottom-up teamwork and integrated customer involvement in decision-making and growth.Nicely put !
Marketers don't do integrated marketing, customers do. Customers integrate all experiences with a company into a composite impression. If a customer decides that listening to music on hold for 15 minutes while waiting for help tells her more about that company than their radio commercials, that's her privilege. Do the marketing efforts of most companies recognize this ?Is that supposed to be a rhetorical question ?
Blogging the Market - How Weblogs are turning corporate machines into real conversations It has been repeatedly argued that the process/technology of weblogs offers a novel approach towards the continuation of democratic public discourse. Within the boundaries of the firm though, the implementation of weblogs takes a whole new dimension to realising that weblogs are more than the sum of its parts: more than vibrant public forums and frequently updated streams-of-consciousness, alternative forms of publishing and online outbursts of gonzo journalism, and personal diaries. They are the embodiment of online self-organising social systems, are essentially characterised by management decentralisation and ultimately threaten to destabilise current organisational structures and re-invent the scope of management. Provided that weblogs are not co-opted by rigid corporate policies that aim at stifling the creative spirit that fosters innovation - one of the reasons for having weblog communities at the first place - weblogs can be successfully deployed within the organisation with a pervasive effect across all the stages of the value chain "achieving a greater return on connection from employee, customer and partner relationships". (...)The paper is available as PDF or HTML page.