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This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing and PR, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk...

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Entries in youcracy (2)

Mittwoch
Okt102007

Big Ears more useful than Big Mouths!

Date10.Okt.2007 | 24:39
Jimmy Maymann, chairman of GoViral and a colleague of mine, has written an article for Brand Republic about Media Youcracy and what challenges it brings for marketers today:
"The user is now in charge -- deciding what to watch, when, where and for how long -- giving them the power to make or break any new product, advert or brand. (...)"

I really like his conclusion:
"For marketers, big ears are more useful than big mouths these days."
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Mittwoch
Aug012007

Goviral Cannes Seminar - 2007 Edition: Welcome to the Media Youcracy

Date01.Aug.2007 | 17:14
Following the well received presentation in 2006, my colleagues from Goviral hold another seminar at this year's Cannes Festival - the title: “From Media Feudalism to Media Youcracy”.

Link: sevenload.com

We also have again a booklet on the subjects discussed in the presentation available. You can either buy the print version for 19 Euro or download a free PDF. If you are interested or if you have any remarks / questions about the presentation or business inquiries, just let me know... or leave a comment...


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AuthorBjoern Ognibeni | Comment1 Comment |
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