Big Ears more useful than Big Mouths!

Jimmy Maymann, chairman of GoViral and a colleague of mine, has written an article for Brand Republic about Media Youcracy and what challenges it brings for marketers today:

"The user is now in charge -- deciding what to watch, when, where and for how long -- giving them the power to make or break any new product, advert or brand. (...)"

I really like his conclusion:

"For marketers, big ears are more useful than big mouths these days."

Goviral Cannes Seminar - 2007 Edition: Welcome to the Media Youcracy

Following the well received presentation in 2006, my colleagues from Goviral hold another seminar at this year's Cannes Festival - the title: “From Media Feudalism to Media Youcracy”.

Link: sevenload.com

We also have again a booklet on the subjects discussed in the presentation available. You can either buy the print version for 19 Euro or download a free PDF. If you are interested or if you have any remarks / questions about the presentation or business inquiries, just let me know... or leave a comment...


Technorati Tags: Goviral, Viral Marketing, Youcracy