Last month, Kendra Eash wrote a nice little text for McSweeney’s, which contains everything a generic brand video needs these days. Now, Dissolve.com (a provider of royalty free stock video footage) took the text, added a voice over and a couple of HD clips from their archive - which look great, but mean nothing. Perfect fit.
The result is something that looks all too familiar:
Are you still paying your agency insane amounts of money to come up with something similar? Why??