Blogging in 2009: about Creeks, Rivers & Streams

Wow, time flies. No new blog post since February and it's already August? I know, it got a little quiet over here. But that doesn't mean I stopped posting stuff - quite the contrary! I publish more to the social web than ever, but not that often to my blog, because nowadays it is just one of many channels. When I started blogging in 2002 somewhere on Blogspot that was different. Back then, weblogs were more or less the only way to publish personal thoughts and ideas. Blog comments and trackbacks fostered worldwide discussions about those postings and created the warm & fuzzy feeling of a community. Hence something called the blogosphere developed - compared to todays world a very simple and homogeneous system. Now, if you have something to say, a weblog is just one of many options you have: you can also tweet it, post it on your favorite social network or put a clip about it on Youtube. Lots of bigger and smaller channels developed over the years, which complemented the good old weblog. A new, much more diverse structure emerged called Social Media. Out of curiosity and professional necessity, I am playing around with all of those tools and currently I am using three services as my main channels:
  1. Twitter.com/ognibeni for everything that fits into 140 characters.
  2. ognibeni.posterous.com for stuff that's longer than a tweet but still not quite a blog post.
  3. www.ognibeni.de - this blog, which I will use for longer articles, whenever I feel like writing one.
But of course there is much more: Shared items from Google Reader, stuff bookmarked on Delicious, status updates on Facebook, photos on Flickr, video clips on Youtube and the lifestream on Friendfeed, which combines everything independently of the source... at least for now... So, if the update-frequency of this blog got a little lower, this doesn't mean there isn't anything left to say. It's just that the stream now runs through more than one river...
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All you need to know about RSS

Everytime I tell someone, who is not really familiar with blogs that I check nearly 400 weblogs every day, he thinks I am nuts. Then I try to explain RSS, which usually takes a lot of time, gets him bored rather quickly and very often, I have my doubts wether I get across why I am not nuts!? But here comes the solution: RSS in Plain English! If you still don't know what all the fuzz about RSS and webfeeds is about, why and how you could/should use it, just spent 3:40 minutes and watch this clip...
There are two types of Internet users, those that use RSS and those that don't. This video is for the people who could save time using RSS, but don't know where to start.
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Weblogs, Inc: Podcast Interview about AOL Deal

Last week, Jason Calacanis sold his company - Weblogs, Inc. - for $25 million in cash to AOL. Now Jason has done a podcast interview with Stephen Baker from Businessweek (click here for the MP3-File). There he shares some background on the deal. Bottom line: Advertisers are begging him for ad space. But especially the top blogs are completely sold out. So he needed to find a way to get more inventory. That's what the partnership with AOL is aiming at. It's supposed to provide Weblogs, Inc. with the resources to quickly scale up business. Quote from the interview:
"AOL has experts, who have done millions of integrations with start up companies, who say, you know, accounting stuff ? Yeah, we got systems in place for that. We gonna plug you into SAP and you are all done..."
Hmm, plug a small start up into the SAP system of a big corporation to solve problems ? Well, not so sure about that... ;-) But anyway, it's great to hear that a young blog company like Weblogs, Inc. is plagued with an issue like sold out inventory, while customers are clamoring for more. Let's hope that this deal plays out the way it is supposed to be. Good luck to Jason & his team ! More Background: Big Media, Little Blogosphere (from Business Week)
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Another Blogger found a Business Model

I have been using Google Adsense here on Site-9 since February, mainly to get some first-hand experience with it. Not to earn a lot of money. But it looks like Darren Rowse, over at Problogger.net, does earn some serious money with putting those little text-ads on his blogs:
I went to the PO Box this morning to grab my mail and found my monthly cheque from Google’s Adsense had arrived for earnings in the month of May. (...) The cheque was the biggest cheque I’ve ever held onto (well the biggest I’ve held onto that has my name on it). The amazing thing is that in the month of May I earned more than I earned in a whole year in 2003 from a ‘real job’ (of course at the time I was only working a 3 day week while I studied part time) and well over half as much as I earned from Adsense in the whole of 2004. (...)
So, how much money did Darren earn exactly from blogging in a single month ?

Not less than 14.436,45 US-$ !

And he got slashdotted for it, what probably leads to even more ad revenue in the future... ...not bad !
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Spreeblick startet ersten deutschen Blog-Verlag

Auch wenn es inzwischen keine wirkliche Neuigkeit mehr ist, will ich doch trotzdem kurz meiner Chronistenpflicht genüge tun: während wir uns in Kopenhagen Samstag Abend zum Abschluss der reboot intensiv mit der Frage beschäftigten, wo genau der Unterschied zwischen Tuborg und Carlsberg liegt, taten sich in Berlin die grossen Dinge, die schon am Nachmittag ihre Schatten voraus geworfen hatten:
In diesen Tagen wurde die Spreeblick Verlag KG gegründet, der erste deutsche und vor allem unabhängige Weblog-Verlag. Das Familienunternehmem im wirklichen Sinne des Wortes kümmert sich um die Veröffentlichung hochqualitativer Blogs zu Nischenthemen und vermarktet diese, soll heißen: Finanziert sie über Werbung und Sponsoren.
Unter dem Motto "We are a happy Family" hat sich Johnny Haeusler vom Spreeblick ein paar erfahrene Blogger geschnappt und zusammen mit ihnen einfach so einen kommerziellen (= mit Gewinnerzielungsabsicht!) Weblog-Verlag gegründet. Zapperlot... und schon ist die Blogosphäre in Aufruhr... Zum Start gibt es gleich sechs verschiedene Blogs. Neben dem Spreeblick sind dies:Es wird sicher nicht einfach, mit rein deutschsprachigen Weblogs an den Erfolg von Gawker Media oder WeblogsInc anzuschliessen. Aber warum sollte man es nicht versuchen ? Und das Spreeblick-Projekt hat wirklich einen gewissen Charme: hier kommt nicht, wie sonst üblich, jemand von aussen, verspricht viel Geld und versucht damit ein paar Nicht-Blogger zum Bloggen zu bewegen. Stattdessen startet man sozusagen aus der Blogosphäre heraus, mit erfahrenen Leuten, die schon in der Vergangenheit bewiesen haben, dass sie etwas zu sagen haben. Alleine die Art und Weise, wie man am Samstag den Start inszeniert hat, zeigt, wie gut man dort das Medium Weblog verstanden hat. Kleine Anekdote am Rande: anscheinend führte das plötzliche Verschwinden der verschiedenen Weblogs bei dem einen oder anderen Windows-User zu erheblichen Irritationen...
"Diese Aktion war dafür verantwortlich, dass ich gestern 2 h lang meinen Rechner mit allen möglichen Antiviren-, Antitrojaner- und Antikeyloggertools überprüft habe, weil ich der Überzeugung war, dass jemand anders auf meinem Rechner ist... So viele Seiten auf einmal mit dem gleichen Ding… Leuchtete mir nicht ein..." (Kommentar von taffit bei Medienrauschen, via Shesaiddestroy.org)
...vielleicht wäre da mal der Kauf eines Apples angezeigt ? Wie auch immer; hier sind offensichtlich Leute am Werk, die Spass an ihrer Arbeit haben und das ist auf jeden Fall schon mal eine gute Basis ! Bin gespannt, wie es weitergeht... Ach ja, noch was: da diese Geschichte in Deutschland spielt, begleitete natürlich auch das obligatorische Maß an Neid und Missgunst den Start des jungen Unternehmens. Die entsprechenden Grußworte reichten von "das wird doch eh nix" bis zu einer Kriegserklärung (absichtlich hier nicht verlinkt). Aber was soll's - damit muss man hierzulande wohl leben. Also dann: herzlichen Glückwunsch & viel Erfolg !
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Building Buzz with Blogs

If you want to know how to create a lot of buzz in the blogosphere, Johnny Häusler from Spreeblick shows you how to do it. On Thursday night some well-known German blogs, like Spreeblick or argh!, suddenly disappeared and were replaced with a big clock like this one...
Countdown...
...counting down to 21:00 CET on 11.06.2005 and speculation on what this is all about is running high ! What will happen in a little more than 7 hours ? I have not the faintest idea ! But I really would like to know !! Whatever Johnny is trying to do here, it seems to be working... ;-) (via M-E-X Blog)
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Quote of the week, before last week.

Because of my short break, I haven't written anything about "Les Blogs" in Paris. Of course that doesn't mean, I didn't have a good time. I definitely did ! Thanks to Loic for organizing the whole event !! If you want to read more about it, Loic has put up a wiki page that points to many sites which are covering the conference. For me, one of the best quotes from Les Blogs came from Doc Searls. It hits the nail right on the head...
Blogging is about rolling snowballs downhill. Not pushing rocks uphill.
...nothing to add !
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T-Online launched Weblog Service

T-Online, Europe's biggest internet provider, started their weblog hosting service yesterday. It is based on Typepad. Congratulations to Six Apart !!
t-online-typepad.jpg
I guess, that's really great news for the German part of the Blogosphere. But for some reason the launch is done pretty quietly. Until now, there isn't even an official press release from T-Online. Just a few blog postings... Where is the big PR splash ? (via Loic)
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