What is your company focusing on?

Great quote from Tim Cook's remarks at the Goldman Sachs Technology and Internet Conference: 

"And so, we're actually not focused on numbers, we're focused on the things that produce the numbers, right?"

Sounds self-evident, but isn't. Most companies focus way more on the numbers than their products and services. But these companies have probably also way more people with responsibility for a profit and loss than Apple. 

Related: HBR.org - "Steve Jobs Solved the Innovator’s Dilemma"