What is your company focusing on?

Great quote from Tim Cook's remarks at the Goldman Sachs Technology and Internet Conference

"And so, we're actually not focused on numbers, we're focused on the things that produce the numbers, right?"

Sounds self-evident, but isn't. Most companies focus way more on the numbers than their products and services. But these companies have probably also way more people with responsibility for a profit and loss than Apple

Related: HBR.org - "Steve Jobs Solved the Innovator’s Dilemma"