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This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany.

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W&V Seminar: Social Media leicht gemacht! 04./05.09.2012 in Hamburg.

 

Social Media Think Lab, Marketing Center Münster & Roland Berger Strategy Consultants,  19. - 21.09.2012 in München

 

ADC Management Dialog Social, 22. & 23.11.2012 in Berlin

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Feb062012

The Five Stages of a PR Disaster 

A grim scenario more and more marketers have to face these days: There was this one thing, everyone at the strategy meeting agreed should not be mentioned in outside communication, because the customers are not supposed to know about it. Then suddenly people start talking about it, a negative comment shows up on the Facebook page, a potential shitstorm seems to loom on the horizon.

Tom Fishburn's great new cartoon depicts what happens next...

Date06.Feb.2012 | 18:22 | CommentPost a Comment | Reference7 References |

References (7)

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    Response: mcMgozJY
    at mcMgozJY on Mai 16, 2013 at 13:22
    Björn Ognibeni - Weblog - The Five Stages of a PR Disaster 
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