Donnerstag
Mrz112010
Good Viral Advertising doesn't need sneaky, convoluted ideas!
11.Mrz.2010 | 13:32 The best viral advertising clips have a very simple, but solid underlying idea, are well produced (which doesn't refer to cost, it's more about having an eye for the detail) and most importantly (really!) communicate the USP of the product in a clear, concise and unambiguous way!
My all time favorite for a campaign that fits this profile is of course Blendtec's Will it Blend. But here is a more recent example from BMW. I don't care much about motorbikes, but after watching this clip, I totally get what this product is about. Do you?
Current view count: 1,144,975 - nice!
tagged BMW, Viral Stuff in Viral Advertising
BMW, Viral Stuff in Viral Advertising 
Reader Comments (1)
Hi Björn, that's great to read - thanx for the Feedback. And as mentioned in the tweet, knallgrau is not responsible for this sophisticated piece of content but for the Seeding and Placement strategy and rollout. In that context it was surely a highlight to see Ashton Kutcher tweet about this thing and this was probably for another direct 100k views plus at least +100k indirect views.