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This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing and PR, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk...

 

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Mittwoch
10Okt2007

Big Ears more useful than Big Mouths!

Date10.Okt.2007 | 24:39
Jimmy Maymann, chairman of GoViral and a colleague of mine, has written an article for Brand Republic about Media Youcracy and what challenges it brings for marketers today:
"The user is now in charge -- deciding what to watch, when, where and for how long -- giving them the power to make or break any new product, advert or brand. (...)"

I really like his conclusion:
"For marketers, big ears are more useful than big mouths these days."
AuthorBjoern Ognibeni | CommentPost a Comment |
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