Dienstag
Jul112006
Dell starts (something like) a company weblog
11.Jul.2006 | 11:42
Remember the Dell Hell ? The first time Dell encountered blogs and the fact that consumers now are able to influence a company's public image in a very significant way. Looks like Dell is now trying to join the conversation with their own company weblog - one2one...
It was launched last Wednesday. But unfortunately without any welcome or "inauguration" posting and probably also without involving any bloggers before the launch. Too bad. What's the first impression ? Well, Jeff Jarvis thinks Dell's blog is "as much a conversation as yelling at a brick wall" and and Steve Rubel calls it already a missed opportunity.
I agree, kind of. So far, it all looks like plain-old marketing speak - polished, controlled, boring. But at least the blog got open comments and I hope Dell doesn't try to keep these comments as clean as the rest. Then Dell will get some real "direct conversations" going pretty soon and I am anxious to see their reactions then.
What happens, when the next Dell laptop goes up in flames ?
Background info: PR Week - Dell launches One2One blog
It was launched last Wednesday. But unfortunately without any welcome or "inauguration" posting and probably also without involving any bloggers before the launch. Too bad. What's the first impression ? Well, Jeff Jarvis thinks Dell's blog is "as much a conversation as yelling at a brick wall" and and Steve Rubel calls it already a missed opportunity.
I agree, kind of. So far, it all looks like plain-old marketing speak - polished, controlled, boring. But at least the blog got open comments and I hope Dell doesn't try to keep these comments as clean as the rest. Then Dell will get some real "direct conversations" going pretty soon and I am anxious to see their reactions then.
What happens, when the next Dell laptop goes up in flames ?
Background info: PR Week - Dell launches One2One blog
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