The Purple Cow on Video

A few weeks ago, Volker Weber blogged about a presentation that Seth Godin gave to Google employees on the subject of his latest book: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. I bookmarked the link back then and tonight I finally found the time to watch the clip on Google Video:



If you have already read Seth's books there is hardly anything new. You do get a nice recap, though.

But if you haven't and if you happen to earn your living as a, let's say, brand manager for a global FMCG company, watch this clip at least once a month as an antidote to all the corporate bullshit you are subject to every day and keep the fingers crossed, it doesn't put you into an anaphylactic shock !!! ;-)