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Mrz202006
The Purple Cow on Video
20.Mrz.2006 | 23:43
A few weeks ago, Volker Weber blogged about a presentation that Seth Godin gave to Google employees on the subject of his latest book: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. I bookmarked the link back then and tonight I finally found the time to watch the clip on Google Video:
If you have already read Seth's books there is hardly anything new. You do get a nice recap, though.
But if you haven't and if you happen to earn your living as a, let's say, brand manager for a global FMCG company, watch this clip at least once a month as an antidote to all the corporate bullshit you are subject to every day and keep the fingers crossed, it doesn't put you into an anaphylactic shock !!! ;-)
If you have already read Seth's books there is hardly anything new. You do get a nice recap, though.
But if you haven't and if you happen to earn your living as a, let's say, brand manager for a global FMCG company, watch this clip at least once a month as an antidote to all the corporate bullshit you are subject to every day and keep the fingers crossed, it doesn't put you into an anaphylactic shock !!! ;-)
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