Going to the IAA - courtesy of BMW

I am traveling to Frankfurt today visiting the 61st International Motor Show (IAA). BMW was so kind to invite a bunch of bloggers, including me, to the show. We will probably see their products and talk about blogs as a communications channel for companies. Nice move !

A few days ago, a special blog covering the event - the IAA-Blog - was launched. The whole project was "enabled" by BMW. But the car maker is only mentioned briefly somewhere in the imprint. No "powered by" or "we are proud to be sponsored by". Interesting approoach. But why is BMW doing it this way ? One of the questions I am looking forward to get answered today...