About this Site

This is the personal weblog of Björn Ognibeni. I am a consultant for Digital Marketing Communications & Co-Founder of BuzzRank, living in Hamburg, Germany. At this site, I write about my work, recent trends & developments and other interesting things that come across my desk. English / German mix...

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Mittwoch
Aug242005

Staying at a Hotel doesn't have to be boring !

I will be in Copenhagen tomorrow to give a speech at a conference on viral marketing. For the night I have booked a room at a nice new hotel right in the middle of town. It even got free wifi !! So far, so good. But staying there will be what staying at hotels usually is: pretty boring.

Luckily it doesn't have to be that way anymore (from WSJ.com):
At the Viceroy Hotel in Santa Monica, Calif., concierge Kelly Conway recently added a new title to his job description: "game butler." Guests can check out a Sony PlayStation 2 or PlayStation Portable device free of charge. Then, if necessary, they can call on Mr. Conway, a "self-diagnosed videogame addict," to coach them on the finer points of popular games like "Twisted Metal: Head-On" or "Hot Shots Golf: Open Tee."

(...)

It's part of a broader movement as hotels look for new ways to appeal to tech-savvy guests who expect increasingly sophisticated in-room entertainment. Kimpton Hotel & Restaurant Group LLC has added various gadgets at 39 hotels it operates around the nation. At the Sky Hotel in Aspen, Colo., for instance, suites are equipped with a pre-programmed Apple iPod portable music player. (If guests like the music, they can buy a CD of it from the hotel.) At the chain's Triton Hotel in San Francisco, the company has added clock radios that have docking stations for guests who bring their own music players. (...)
Perfect idea !!

Adding these kind of gadgets to the hotel experience should be a pretty inexpensive way to differentiate yourself from the rest of the pack and turn a rather good hotel into something like a purple cow. I am sure a lot of customers would be more than happy to pay a premium for it...

...at least I would ! ;-)

(via BoingBoing)

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