What's missing ? Not much, I guess. Perhaps the Do-It-Yourself Economy and the 5th Estate !?
- The Long Tail - small players can collectively make up a market that rivals the giants. As Seth says, small is the new big. This applies equally for journalism as well as for marketers.
- The Read Write Web/Web 2.0 – technologies like Ajax will make the web more dynamic, turning it into a full-fledged platform. Wither the desktop.
- Timeshifting – consumers will increasingly want to devour media on their own time, on the mobile device of their choice and without commercials
- Collaborative Categorization – consumers, using technology, will create their own taxonomies that make it easier to find information. This is sometimes called tagging, social search or folksonomies. However, this is just the beginning.
- Citizen Marketing – consumers will organize – either on their own or with the help of companies – to evangelize products they love and vilify those they don’t
- The Daily Me – it’s finally here; RSS, AI and personal search tools will make it easier for people to seek out only the news they care about and tune out all else
- It’s All a Conversation – as journalism becomes a conversation, so will marketing - just like Cluetrain said.
- What’s Inside is Outside – mobile devices and consumer generated media mean that whatever a single eye beholds so can the world.
- Trust Marketing – people will increasingly use social networking technology to tune in messages from individuals they trust (including citizen journalists) and tune out everyone else.
- Decentralized Communication – armies of individual employees will use technology to become the voice of every company; like it or not. The solo singer is dead. Long live the chorus.
Btw, Mario puts everything into context (in German only).