Montag
Jul182005
Real Viral Clip from BMW ?
18.Jul.2005 | 24:21
Åsk has discovered a "nice" new ad clip from BMW...
...but is it part of a real viral marketing campaign for the German market ? I am not sure. The clip is not tracked, there is no clickable link at the end and and I haven't seen it anywhere in the usual German seeding channels yet. For some strange reason, German car manufacturers still haven't figured out how to use viral ads in their home market !?
Btw, my favorite clip from BMW right now is - by far ! - this one. But the way BMW is using it on their website, it's also just another missed opportunity...
...but is it part of a real viral marketing campaign for the German market ? I am not sure. The clip is not tracked, there is no clickable link at the end and and I haven't seen it anywhere in the usual German seeding channels yet. For some strange reason, German car manufacturers still haven't figured out how to use viral ads in their home market !?
Btw, my favorite clip from BMW right now is - by far ! - this one. But the way BMW is using it on their website, it's also just another missed opportunity...
tagged Viral Stuff in Viral Advertising
Viral Stuff in Viral Advertising 
Reader Comments (2)
I know that it is an official german vm campaign, but they're too stingy to pay for seeding and tracking.
well as far as i know it is "just an official" cinema spot, done by jvm. and awarded at this years ADC contest (http://www.adc.de/servlet/PB/menu/1005166/gewinner_2005.html?catID=1005165&page=1009637)